You’d be a fool to believe everything you read online – and this is particularly true on April Fool’s Day.
While the day may have been around for centuries, it’s become something of an internet phenomenon of late, with brands competing to create the funniest hoax.
And some brands go to great lengths. From giving away free cars to redesigning their store to include trampoline aisles, all the effort is completely worth it, as the day is an opportunity for businesses to show their funny side and engage with their customers.
Did you read anything you simply couldn’t believe this April Fool’s Day? Here’s five of the best April Fool’s from brands this year:
1. Sealy’s Neuro-Corder to record your dreams
Pictured above: the amazing Neuro-Corder to capture your dreams. Image from Sealy
Have you ever had a dream so good that you’d like to watch it again? Or even share it with your friends? Well, the bed manufacturer, Sealy, announced a product this April that would let you do just that: the Neuro-Corder.
Setting yourself up for a night of dream-recording is simple – the Neuro Corder works as a bio-sensing headband, which connects to your phone to record your dreams. In the morning, you can revisit your dreams and even share them on social media (if you want to!).
2. Tesco’s bouncy aisles
Pictured above: Tesco’s bouncy aisles. Image from Tesco Twitter
Tesco joined in the joke party with the launch of their bouncy aisles. Designed to help customers reach the top shelves more easily, the trampoline walkways will apparently still leave space for trollies to pass through the middle. How convenient!
3. Ant Watch by Analog Watch Company
Pictured above: the Ant Watch. Image from Analog Watch Company
With everyone talking about smart watches, why not get back to nature with the Ant Watch? The Analog Watch Company launched this new watch design on April 1st, with the aim to remind wearers of ‘the elegance and the complexity of the natural world every time it’s worn’.
The end result is like a live ant farm, which you can carry around with you, wherever you go.
4. BMW give away a free car in world’s first reverse April Fool
Pictured above: the moment when one lucky person received a free BMW. Image from BMW YouTube.
This year, BMW launched a campaign, which was an unexpected twist on the traditional April Fool.
The manufacturer placed an ad in a New Zealand newspaper, saying that the first person to come into the local dealership and ask for Tom could swap their old car for a brand new BMW.
The twist was that the ‘hoax’ was true and whoever was clever (or foolish) enough to go for it, got the car. The finishing touch was the ‘NOFOOL’ number plate.
5. Marmite Clear – the translucent spread
Pictured above: Marmite Clear. Image from Marmite Twitter
Ever fancied an invisible spread? Well, whether you love it or hate it, Marmite’s April Fool’s hoax certainly was impressive.
Plus, it could mean that you could sneak marmite onto the plates of unsuspecting marmite-haters.
April Fool’s Day is a great way to engage with your customers. If you can do something ridiculous, you can capture the imagination of the public, bring a smile to your shoppers’ faces and even reach a new audience.
Did you play an April Fool’s prank on your shoppers this year? We’d love to hear any pranks you saw go down, leave us a comment below.